WhatsApp message templates

Using WhatsApp message templates when sending messages with Twilio is important for several reasons, especially when it comes to adhering to WhatsApp’s policies and ensuring efficient and effective communication. Here’s why they are needed:

1. Compliance with WhatsApp Policies: WhatsApp has strict regulations regarding the types of messages businesses can send, especially for proactive outreach. Templates must be pre-approved by WhatsApp to ensure they comply with their policies, which helps avoid the risk of your number being flagged or blocked for spammy behavior.
2. Structured and Professional Communication: Templates provide a structured way to communicate, maintaining professionalism and brand consistency. This is particularly important when dealing with customers or clients.
3. Efficiency in Response: Pre-approved templates can speed up response times. They are particularly useful for frequently asked questions, standard greetings, or common notifications, allowing for quick and efficient communication.
4. Reduced Error and Miscommunication: With templates, the likelihood of errors or miscommunications is reduced since the messages are standardized and pre-vetted for clarity and accuracy.
5. Scalability: As your messaging volume grows, using templates makes it easier to manage and scale your communications without compromising on quality or compliance.

You have the option to utilize a pre-made, pre-approved message template crafted by our team, which allows your business to begin interacting with customers right away. For more information, please visit Pre-approved WhatsApp message templates.

Can You Use Your Own Messages?

Yes, you can use your own messages. While you need to use pre-approved templates for certain types of messages, these templates can be customized with variables to personalize each message. You can create these templates according to your needs and submit them to our support team for approval. To submit your personalized message templates, kindly utilize the contact us form provided.